The Mo Pop festival is a relatively new one on the scene in terms of Detroit area music festivals, but its focus on indie and local music has quickly made it a popular one in the region, and capitalizing on the popularity is a local craft brewing company out of Birmingham with its introduction of Mo Pop Pale Ale. The cans are adorned with artwork reminiscent of the festival posters, and crafted by the same artist. While the local brewery tried to infuse a taste of the Detroit area in the hoppy drink.
It’s refreshing, pardon the pun, to see local companies working alongside local attractions in a partnership that benefits both, and the ability to draw a crowd, and show off a flavor of the local in one shot is a pretty good marketing scheme. The craft brewery is one that has been in the area for years, and like many other local businesses proudly proclaims its home town at every opportunity. Their inspiration may be hard to pin down, but when a good idea strikes, you don’t want to spend too much time thinking about it.
The music festival itself is one that is quickly growing to be a staple in the area, with its highlight on local and indie music, bringing the new sound of Detroit front and center. Detroit has always had a close tie with music, and anyone who has ever heard the term Motown in their lives knows this, though the sounds of old may be faded away with a new focus on more rock and pop based music, there is still a distinctive style and flavor to Detroit music, and one that has been attempted at emulation through this beverage meant to accompany.
If you’re looking to get a hold of this limited release, then you can find it sold on the grounds of the music festival itself, along with select retail vendors during its run. The cases won’t last long, and the ability to get ahold of some yourself can be limited, so make the time to get out there and grab some while you can. Supporting our local area businesses and venues is always a great idea, but when both produce quality of this nature, you can be sure that it’s made easier than ever to do so.
Whether you’re heading to the festival itself, or simple grabbing a few drinks while celebrating in your own right at home, you can be sure not to be disappointed with this strong effort put through by both. In the end it’s all about the community, and attempting to build a stronger tomorrow by supporting each other today. Whether you’re a beer fan or not, the artwork and the story behind the drink is one enough that can cause you to pick one up as a collectible, though it would surely feel a little wasteful to put such a quality drink back on the shelf.